![In-house counsel say communication and creativity can fight genericide | Managing Intellectual Property In-house counsel say communication and creativity can fight genericide | Managing Intellectual Property](https://assets.euromoneydigital.com/dims4/default/2d38365/2147483647/strip/true/crop/600x403+0+0/resize/600x403!/quality/90/?url=http%3A%2F%2Feuromoney-brightspot.s3.amazonaws.com%2Fc3%2Fa3%2Ff6fac917d8dfd18b95496ef625e6%2Fvelcrovideocover.jpg)
In-house counsel say communication and creativity can fight genericide | Managing Intellectual Property
LET ME GOOGLE THAT FOR YOU: ELLIOTT V. GOOGLE AND ITS CONFLICTS WITH THE GENERICIDE DOCTRINE IN A DIGITAL AGE
Velcro's anti-genericide song is big, bold and brash - but critics question whether it will actually be effective 26 Sep 17 - Lexology
![Creative Trademark Enforcement Part I: Velcro Companies Aim To Sing You Into Submission | Trademark and Copyright Law Creative Trademark Enforcement Part I: Velcro Companies Aim To Sing You Into Submission | Trademark and Copyright Law](http://www.trademarkandcopyrightlawblog.com/wp-content/uploads/sites/9/2017/12/angry.png)