![I couldn't find my shoes online, so I redesigned Nike's website — a UX case study | by Lance Essner | UX Collective I couldn't find my shoes online, so I redesigned Nike's website — a UX case study | by Lance Essner | UX Collective](https://miro.medium.com/max/1400/1*hZ2i2IM0jVbHG_mGvZcFPg@2x.png)
I couldn't find my shoes online, so I redesigned Nike's website — a UX case study | by Lance Essner | UX Collective
![Milan, Italy - May 7, 2017: Nike website homepage. It's a fashion e-commerce store Stock Photo - Alamy Milan, Italy - May 7, 2017: Nike website homepage. It's a fashion e-commerce store Stock Photo - Alamy](https://c8.alamy.com/comp/KGB0JN/milan-italy-may-7-2017-nike-website-homepage-its-a-fashion-e-commerce-KGB0JN.jpg)
Milan, Italy - May 7, 2017: Nike website homepage. It's a fashion e-commerce store Stock Photo - Alamy
![Los Angeles, California, USA - 12 June 2019: Illustrative Editorial of Nike website homepage. Nike logo visible on display screen Stock Photo - Alamy Los Angeles, California, USA - 12 June 2019: Illustrative Editorial of Nike website homepage. Nike logo visible on display screen Stock Photo - Alamy](https://c8.alamy.com/comp/2BAKKH2/los-angeles-california-usa-12-june-2019-illustrative-editorial-of-nike-website-homepage-nike-logo-visible-on-display-screen-2BAKKH2.jpg)
Los Angeles, California, USA - 12 June 2019: Illustrative Editorial of Nike website homepage. Nike logo visible on display screen Stock Photo - Alamy
![Milan, Italy - May 7, 2017: Nike Website Homepage. it S a Fashio Editorial Photo - Image of company, screen: 103279721 Milan, Italy - May 7, 2017: Nike Website Homepage. it S a Fashio Editorial Photo - Image of company, screen: 103279721](https://thumbs.dreamstime.com/z/milan-italy-may-nike-website-homepage-s-fashion-e-commerce-store-milan-italy-may-nike-website-homepage-s-fashio-103279721.jpg)
Milan, Italy - May 7, 2017: Nike Website Homepage. it S a Fashio Editorial Photo - Image of company, screen: 103279721
![Milan, Italy - May 7, 2017: Nike Website Homepage. It's A Fashion E-commerce Store. Stock Photo, Picture And Royalty Free Image. Image 89160418. Milan, Italy - May 7, 2017: Nike Website Homepage. It's A Fashion E-commerce Store. Stock Photo, Picture And Royalty Free Image. Image 89160418.](https://previews.123rf.com/images/piotrkt/piotrkt1711/piotrkt171101678/89160418-milan-italy-may-7-2017-nike-website-homepage-it-s-a-fashion-e-commerce-store-.jpg)