![We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city. We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.](https://video-images.vice.com/articles/5cc2eb21e92020000791e01b/lede/1556278371668-Prefall-2019_Upon-request-2.jpeg?crop=1xw:0.8673xh;0xw,0.0494xh&resize=1200:*)
We spoke to an archaeologist about Gucci's new campaign - Because it's set in the ruins of an Ancient Greek city.
Pompeii and Herculaneum, Still Trending: Gucci Pre-Fall 2019 - Irenebrination: Notes on Architecture, Art, Fashion, Fashion Law & Technology
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Gucci Heads to the Archaeological Parks of Herculaneum & Pompeii for Its Pre-Fall 2019 Collection | Pre fall collection, Fashion, Pre fall
![Eclectic and controversial figures from Ancient Greece—the original influencers 2,649 years before social media—behind the bohemian style of Gucci's Pre-Fall 2019 campaign. - Gucci Stories Eclectic and controversial figures from Ancient Greece—the original influencers 2,649 years before social media—behind the bohemian style of Gucci's Pre-Fall 2019 campaign. - Gucci Stories](https://media.gucci.com/content/DiaryArticleDouble_Standard_1400x894/1556639106/DiaryArticleDouble_S93PREFALL-TowardsSummer-02_001_Default.jpg)