![Customer-Driven Transformation: How Being Design-led Helps Companies Get the Right Services to Market: Heapy, Joe, King, Oliver, Samperi, James: 9780749483012: Amazon.com: Books Customer-Driven Transformation: How Being Design-led Helps Companies Get the Right Services to Market: Heapy, Joe, King, Oliver, Samperi, James: 9780749483012: Amazon.com: Books](https://m.media-amazon.com/images/I/81-jsdxi3rL._AC_UF350,350_QL50_.jpg)
Customer-Driven Transformation: How Being Design-led Helps Companies Get the Right Services to Market: Heapy, Joe, King, Oliver, Samperi, James: 9780749483012: Amazon.com: Books
![McKinsey & Company on X: "Good #design arises instead as companies make design thinking and collaboration a core capability. Here are three practices that can help. https://t.co/6tQU5tdMjJ https://t.co/y0Czbs6eav" / X McKinsey & Company on X: "Good #design arises instead as companies make design thinking and collaboration a core capability. Here are three practices that can help. https://t.co/6tQU5tdMjJ https://t.co/y0Czbs6eav" / X](https://pbs.twimg.com/tweet_video_thumb/DZdFOZ9WAAYobtV.jpg)
McKinsey & Company on X: "Good #design arises instead as companies make design thinking and collaboration a core capability. Here are three practices that can help. https://t.co/6tQU5tdMjJ https://t.co/y0Czbs6eav" / X
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